1. Introduction
This Privacy Policy explains how Bridgent Technologies Inc. ("Bridgent," "we," "us," or "our") collects, uses, discloses, retains, and otherwise processes Personally Identifiable Information when you:
visit or use our website located at www.bridgent.com (the "Website");
communicate or otherwise interact with us in a business capacity; or
use, access, receive, or interact with our advertising technology platform, advertisements, and related services (collectively, the "Advertising Technology Services").
For purposes of this Privacy Policy, "Personally Identifiable Information" ("PII / Personal Information") means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identified or identifiable individual. In some jurisdictions, this term may include information referred to as "personal data" (for example, in the European Union).
This Privacy Policy does not apply to information processed by third parties that maintain their own privacy notices or policies.
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
Bridgent Technologies Inc.
Email: dpo@bridgent.com
Address: 3903 Northdale Blvd, Suite 200-13, Tampa, FL 33624
2. Description of Personal Information We Process
The Personal Information we process depends on how you interact with us, the Advertising Technology Services you use or encounter, the settings of your device or browser, and the information our customers and partners make available to us. We may process the categories of Personal Information described below.
2.1 Website and Business Communication Personal information
When you visit the Website, request information, register for an account, subscribe to communications, submit a form, or otherwise communicate with us, we may process:
Type of data
Examples
Contact information
Name, business email address, telephone number, employer, job title, and other information you provide through the Website
Communication Content
Contents of emails, messages, support requests, feedback, and other correspondence with us
We use this information to operate and secure the Website; respond to inquiries; provide support; administer accounts and business relationships; send communications where permitted by law; analyze and improve the Website and our services; prevent fraud, misuse, and security incidents; and comply with legal obligations. Bridgent acts as Business / a Controller.
2.2 Advertising Technology Services Personal Information
In connection with the Advertising Technology Services, we may receive, generate, collect, disclose, or otherwise process limited Personal Information relating to users of digital properties, such as websites, mobile applications, connected television environments, or other digital media ("Digital Properties"). The specific information processed depends on the applicable integration, the information made available by the relevant customer or AdTech partner, applicable law, and the privacy choices associated with the user, browser, device, or Digital Property.
Subject to our actual processing practices, this information includes:
Type of data
Examples
Online users’ identifiers
cookie identifiers, mobile advertising identifiers, device identifiers, IP addresses, and other unique user’s identifiers
Impression Data
internet or other electronic network activity information, such as advertisements viewed, ad impressions, clicks, conversions, interactions with advertisements, pages or content viewed, timestamps, ad placement information, and campaign performance data
Device Information
device and technical information, such as browser type, operating system, device type, network information, language settings, and screen or application settings
approximate geolocation information, such as country, state, region, city, postal-code area, or location inferred from an IP address or similar information
Contextual information
the URL, application, content category, content metadata, ad placement, or other context in which an advertising opportunity is made available
Privacy choices
privacy signals, consent strings, opt-in/opt-out signals,
We use Advertising Technology Services PII to provide and operate our services; facilitate advertising transactions; select, deliver, measure, attribute, cap, optimize, and report on advertising; detect and prevent invalid traffic, fraud, security incidents, and other misuse; maintain platform integrity; comply with applicable law and industry standards; and develop, test, and improve our products and services. Bridgent acts as Service Provider/Processor or as a Controller on behalf of advertising partners, depending on the nature of the processing activities and the applicable contractual arrangements.
We provide Advertising Technology Services throughout the world.
Bridgent receives Advertising Technology Services PII either from advertising partners, such as supply-side platforms, demand-side platforms, other ad exchanges, or derives PII from the delivery and measurement of online advertising.
We do not knowingly use Personal Information obtained through the Advertising Technology Services to directly identify an individual by name, email address, telephone number, or physical address.
For purposes of this Privacy Policy, sensitive Personal Information may include government-issued identifiers; financial account credentials; precise geolocation; racial or ethnic origin; religious or philosophical beliefs; union membership; genetic, biometric, health, or sex-life or sexual-orientation information; contents of communications not directed to us; citizenship or immigration status; and other information designated as sensitive under applicable law.
We do not intentionally collect or use sensitive Personal Information through the Advertising Technology Services for the purpose of inferring characteristics about an individual, except for precise geolocation in certain cases.
3. With Whom We May Share Data
We may disclose Personal Information to the categories of recipients described below, subject to applicable law, contractual restrictions, technical controls, and user privacy choices. Privacy Policy | Servers.com by Nexcess
3.1 Third-Party Services
We may disclose Personal Information to vendors and service providers that perform services for us or on our behalf, including providers of data hosting, cloud infrastructure, data storage, analytics, security, communications, customer relationship management, professional services, and website functionality. These providers may process Personal Information only as necessary to provide services to us, subject to applicable contractual and legal requirements.
CRM System: Hubspot, HubSpot, Inc., Two Canal Park, Cambridge, MA 02141, USA,
https://legal.hubspot.com/privacy-policy
Email Service and Cloud Storage: Google Workspace, Google LLC , 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA,
https://policies.google.com/privacy
Data hosting and infrastructure: Servers.com, Servers.com INC, 2703 Ena Drive, Lansing, MI 48917, USA,
https://www.servers.com/privacy-policy
3.2 Internal Business Transfers
We may disclose Personal Information among our affiliates, subsidiaries, parent company, and other entities under common control, where necessary to operate our business, provide the Advertising Technology Services, manage our relationship with you, maintain security, and improve our products and services.
We may also disclose or transfer Personal Information in connection with a corporate transaction, including a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction. Where required by applicable law, we will provide notice of a material change in ownership or use of Personal Information.
We may disclose Personal Information to our contractors where necessary for them to perform services for us or on our behalf, including to support our business operations, provide the Advertising Technology Services, manage our relationship with you, maintain security, and improve our products and services. Our contractors are authorized to process Personal Information only as necessary to perform those services and are subject to appropriate confidentiality, security, and data-protection obligations.
3.3 Legal Compliance, Protection, and Enforcement
We may disclose Personal Information to governmental authorities, regulators, law enforcement agencies, courts, professional advisers, or other third parties when we reasonably believe disclosure is necessary to:
comply with applicable law, regulation, legal process, subpoena, court order, or governmental request;
protect the rights, property, safety, security, and legal interests of Bridgent, our affiliates, customers, partners, users, or the public;
detect, investigate, prevent, or address fraud, invalid traffic, security incidents, technical issues, or violations of our agreements or policies; or
establish, exercise, or defend legal claims.
3.4 AdTech Partners
To provide the Advertising Technology Services, we may disclose or make available Advertising Technology Services PII to, and receive such information from, our AdTech partners. Depending on the relevant service, transaction, and applicable legal and contractual requirements, these partners may include the following:
Supply-Side Platforms (SSPs). Technology providers that help publishers manage, offer, and monetize advertising inventory.
Demand-Side Platforms (DSPs). Technology providers that help advertisers and agencies purchase, manage, optimize, and measure advertising inventory.
Ad Exchanges. Technology providers and marketplaces that facilitate the offering, buying, selling, or routing of advertising inventory and related transaction data.
Measurement providers, fraud-prevention providers, and other service providers or participants in the digital advertising ecosystem.
We do not sell or share Personal Information for cross-context behavioral advertising, as those terms may be defined under applicable U.S. privacy laws.
3.5 Children’s PII
The Website and Advertising Technology Services are not directed to children. We do not knowingly collect Personal Information from children under the age of 13 or knowingly allow the Advertising Technology Services to be used to target advertising to children under 13. If you believe that a child’s PII has been provided to us, please contact us at dpo@bridgent.com. We will take appropriate steps to investigate and, where required, delete the information.
4. Data Retention
We retain Personal Information for no longer than reasonably necessary for the purposes described in this Privacy Policy, including to provide and maintain the Website and Advertising Technology Services; meet legal, accounting, tax, reporting, and contractual obligations; resolve disputes; enforce agreements; prevent fraud and security incidents; and maintain appropriate business records.
The retention period for a particular category of Personal Information depends on the nature and sensitivity of the information, the purpose for which we process it, the amount and nature of the information, the risk of unauthorized use or disclosure, applicable legal and contractual requirements, and whether we can achieve the relevant purpose through other means.
When Personal Information is no longer required, we will delete, de-identify, aggregate, or otherwise dispose of it in accordance with our retention practices and applicable law, subject to legitimate backup, archival, legal-hold, and security requirements.
5. Your Privacy Rights
Depending on where you live and the nature of our processing, you may have rights regarding your Personal Information. These rights are not absolute and may be limited by applicable law. For example, we may need to retain certain information to comply with legal obligations, prevent fraud, protect security, complete a transaction, exercise or defend legal claims, or meet other lawful requirements.
To submit a privacy request, contact us at dpo@bridgent.com. We may verify your request before responding, including by asking for information necessary to confirm your identity and authority to make the request. Authorized agents may submit requests where permitted by applicable law, subject to verification of the agent’s authority and, where required, the individual’s identity. We will not discriminate against you for exercising privacy rights available under applicable law.
5.1 U.S. State Privacy Rights
Residents of certain U.S. states may have additional rights under applicable state privacy laws. The availability and scope of these rights depend on the law that applies to you and our role in the relevant processing activity.
Where required by applicable U.S. state privacy law, you may have the right to opt out of certain types of digital advertising.
5.1.1 California Residents
This subsection applies to California residents only to the extent that the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the "CCPA"), applies to our processing of their Personal Information. It supplements the other provisions of this Privacy Policy.
(a) Right to Know and Access: You may request information about the categories of personal information processed, the purposes of processing, and the sources of that information. You may request a copy of the personal information held about you.
(b) Right to Delete: You may request that we delete Personal Information we collected from you, subject to applicable legal exceptions. For example, we may retain Personal Information as necessary to provide services, complete a transaction, maintain security, detect and prevent fraud or illegal activity, comply with legal obligations, exercise or defend legal claims, or make other uses permitted by the CCPA.
(c) Right to Correct: You may request that we correct inaccurate Personal Information that we maintain about you, taking into account the nature of the Personal Information and the purposes of our processing.
(d) Right to Opt Out of Sale or Sharing: We do not sell Personal Information or share Personal Information, as those terms are defined under the CCPA.
(e) Right to Limit Use and Disclosure of Sensitive Personal Information: You may have the right to direct us to limit our use and disclosure of Sensitive Personal Information to uses necessary to perform requested services or provide requested goods, and other purposes permitted by the CCPA.
(f) Right to Non-Discrimination: We will not discriminate against you for exercising any CCPA right.
5.1.2 Residents of Other U.S. States
This subsection applies to residents of U.S. states, other than California, that have enacted comprehensive consumer privacy laws applicable to our processing of their Personal Information (collectively, "Applicable State Residents"). The availability and scope of the rights described below vary by state law and by our role in the relevant processing activity.
(a) Right to Confirm, Access, and Data Portability
Applicable State Residents may have the right to confirm whether we process their Personal Information and to access that Personal Information. Where required by applicable law, you may also request a portable copy of Personal Information that you previously provided to us in a readily usable format, to the extent technically feasible.
(b) Right to Correct
Applicable State Residents may have the right to request correction of inaccuracies in Personal Information we maintain about them, taking into account the nature of the information and the purposes of processing.
(c) Right to Delete
Applicable State Residents may have the right to request deletion of Personal Information provided by or obtained about them, subject to exceptions permitted by applicable law. We may retain information where necessary to provide services, comply with legal obligations, protect the security and integrity of our systems, prevent fraud, resolve disputes, or otherwise meet lawful business needs.
(d) Right to Opt Out
Depending on applicable law and our actual processing practices, Applicable State Residents may have the right to opt out of: the sale of Personal Information; targeted advertising; profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer; and other processing activities for which an opt-out right is required by applicable law.
5.2 Your Rights in the European Union
This subsection applies only if and to the extent that Bridgent processes Personal Data subject to the EU General Data Protection Regulation ("GDPR"), the UK General Data Protection Regulation, or other applicable European data-protection law.
Subject to applicable law, individuals in the European Union, European Economic Area, United Kingdom, or Switzerland may have the right to:
request access to their Personal Data;
request correction of inaccurate or incomplete Personal Data;
request deletion of Personal Data in certain circumstances;
request restriction of processing in certain circumstances;
object to processing based on legitimate interests or to processing for direct marketing;
receive Personal Data in a structured, commonly used, and machine-readable format and transmit it to another controller, where the right to data portability applies;
withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing before withdrawal;
request that decisions based on your personal data and that significantly affect you are made by natural persons, not only by computers (in relation to automated decision-making and profiling); and
lodge a complaint with a competent data-protection supervisory authority.
To exercise these rights, contact us at dpo@bridgent.com. We may request information to verify your identity and will respond within the period required by applicable law.
6. How You Can Opt Out from Digital Advertising
You may be able to control the collection and use of certain information for digital advertising through browser settings, device settings, privacy controls offered by the relevant Digital Property, and industry opt-out tools. Available choices may vary based on your device, browser, operating system, location, the Digital Property you visit, and the AdTech partners involved.
You may take the following steps, as applicable:
Browser controls. You may configure your browser to block or delete cookies. Blocking or deleting cookies may affect the availability or functionality of some online services and may not prevent all online data collection. You may apply Global Privacy Control (GPC) — a browser signal that legally requires opt-out in CCPA jurisdiction; supported natively in Brave and Firefox, or via extension.
Mobile-device controls. You may use your mobile device settings to limit ad tracking or reset your mobile advertising identifier. The name and availability of these controls vary by device and operating system (Data Privacy / Privacy and Security Settings).
Industry opt-out tools. You may visit 1) the Digital Advertising Alliance’s opt-out portal at https://optout.aboutads.info/ , 2) the Network Advertising Initiative’s opt-out portal at https://thenai.org/how-to-opt-out/, 3) For European users, you may also consult https://youronlinechoices.eu/.
An opt-out is generally browser- and device-specific. If you use a different browser or device, reset your device identifier, delete cookies, or clear browser storage, you may need to renew your choice. Opting out of digital advertising does not mean you will stop receiving advertisements; you may continue to receive advertisements that are contextual or based on other non-targeted factors.
7. Third-Party Links on the Website
The Website may contain links to third-party websites, applications, services, or content that are not operated or controlled by us. This Privacy Policy does not apply to the privacy practices of those third parties. We encourage you to review the privacy policy of every third-party service before providing Personal Information or using that service. We are not responsible for the content, security, availability, or privacy practices of third-party websites or services.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. When we make changes, we will post the updated Privacy Policy on the Website and revise the "Version Date" above. We encourage you to review this Policy for the latest information.
9. Our Contacts
If you have any questions, concerns, requests or complaints about our privacy practices, please contact us:
Bridgent Technologies Inc.
Email: dpo@bridgent.com
Address: 3903 Northdale Blvd, Suite 200-13, Tampa, FL 33624