The first unified ad platform where trust becomes infrastructure
Advertising doesn’t need another platform. It needs trusted infrastructure.
That’s why we built Bridgent – a unified ad platform with one transparent trading fee and one shared source of truth for demand and supply.
total supply-chain cost, our fee included
Where does
the dollar go?
Imagine paying $100 for advertising → Now imagine less than 50% reaches the publisher
Not because advertising stopped working. Because every intermediary takes a cut – SSP, AdExchange, DSP, data, verification, and more.
Each layer makes the supply chain more expensive. Bridgent makes it shorter – so publishers, app developers, and content creators receive a fairer share of every advertising dollar they earn for the Open Web.
One auction.
One disclosed fee.
No hidden layers.
Total supply-chain cost with Bridgent, our fee included
Intermediaries, maximum, between us and your side of the bridge
Of our fee disclosed — one line, on both reports
AI made
connection effortless. The next challenge – clarity
Connecting a new platform used to cost an agency months –
onboarding, setting up workflows, training.
Now, AI agents evaluate platforms, launch campaigns, and optimize them in minutes.
Connection stopped being expensive, but clarity didn’t.
Bridgent is built to be the one counterparty you need to reach Open Web midmarket supply:
One unified ad platform. No hidden layers.
Every transaction follows one transparent path. Every party sees the same fee. Every report starts from the same source of truth.
Publishers, app developers, ad networks
In-house ML optimization
Agencies, brands, DSPs
Built as one platform. Available in three ways.
Follow every dollar. All of it.
Advertising shouldn’t generate two different versions of the same transaction. On our unified ad platform, buyers and publishers see the same transaction—from their own side of the bridge.
Direct publisher
Via SDK network
The same transaction. Seen from both sides.
Every campaign comes with a complete transaction trail—from the first dollar spent to the final dollar received by the publisher: what was paid, our transparent 9% trading fee, any additional supply partner fees, what the publisher received, and every step in between.
Three customers, not two
Most platforms serve two sides of the auction. We believe there’s always been a third, because efficient advertising starts with better user experiences.
Earn more from every impression
Transparent economics
More well-funded media
Sustainable growth
Know where every dollar goes
One disclosed fee
Better accountability
Less waste
Seeing ads worth engaging with
More relevance
Respect for consent
Better value in exchange for attention
Nothing crosses unverified
Every bid request is checked before it enters the auction. Every creative is screened for category compliance and child safety before it reaches a person.
Pre-bid, not post-mortem
The midmarket is the
last unpriced premium
Walled gardens took the top of the market.
MFA farms flooded the bottom.
Between them lies a rich and often overlooked part of the Open Web – midmarket publishers with high-quality inventory.
We make them easier to discover, easier to buy, and easier to grow with.
Consent isn’t a checkbox. It is a quality signal.
Signal loss isn’t a cookie problem. It’s a trust deficit. People share better signals when the value exchange is clear. That’s why we treat the person as a customer, not as input, giving them full visibility into what data is collected, why it’s collected, and one place to manage it.
Open the preference centerSee your side of the bridge
Two sides, one fee line. Pick where you stand.