Transparency

One unified fee.
Visible from both
sides of the bridge.

Advertising doesn't need to generate two versions of the same transaction – one the buyer sees, one the seller sees, and a gap in between that nobody can explain.

Bridgent gives buyers and publishers the same source of truth – a unified fee that provides transparency from the advertiser's spend to the publisher's revenue.

What the unified fee covers
Bridgent

One fee.
No hidden layers

Same transaction

Full transparency

Advertiser

Publisher

9%

Bridgent trading fee – applied once, disclosed to both sides

1

Intermediary, maximum, on either side of the bridge

One fee.
No hidden layers.

In the programmatic ecosystem, by the time the transaction reaches the publisher, the original advertising dollar can look very different. Bridgent takes a different approach: one trading fee is applied once, not stacked across SSP, exchange, and resale layers.

Applied once – one trading fee across the transaction.

Disclosed – transparent reporting aligned with the agreement.

Transaction trail: every step from spend to revenue
Bridgent

A full trail,
not a summary

Every campaign comes with a complete transaction record: what was paid, our trading fee, any additional supply-partner fee, what the publisher received, and every step in between. Nothing is aggregated away.

Why it matters

Transparency isn't a report you download later. It is knowing what you're paying while the transaction happens.

For advertisers

Know how much of your media dollar is working media.

For publishers

Know what sits between your inventory and the buyer.

For both

See the same transaction from opposite sides of the bridge.

Still curious to see where your media dollar goes?

Request your sample report Talk to us

One fee.

Both sides see it.