Supply Hub
A shorter supply chain.
More value for you.
The typical loss between an advertiser's dollar and a publisher's payout reaches 50–60%.
Bridgent is built to bring that loss down to 25% or even less – with never more than one intermediary between us and you, or between us and the advertiser.
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50–60%
Typical loss between an advertiser's dollar and a publisher's payout
≤25%
With Bridgent, our fee included
1
Intermediary, maximum, on either side of the bridge
What changes once you're connected
Connecting to Bridgent isn't just adding another demand source. It changes how your inventory enters the programmatic market. One disclosed trading fee instead of a stack of opaque ones. One place to see demand – who's bidding, which inventory they want, and at what price.
Integrate easily
Connect your inventory the way it already works for you. Your infrastructure shouldn't have to change just to access another demand source. Bridgent supports multiple connection paths for different publishers and app developers.
Prebid Adapter
HTML tag
VAST (VPAID)
SDK
OpenRTB
Access better competition for every impression
A publisher shouldn't have to choose between a single demand partner and an unnecessarily complicated stack. Bridgent brings multiple sources of demand into the same selling environment, giving your inventory more opportunities to compete.
More qualified demand → stronger competition → better opportunity to capture the value of the impression.
Benefits for publishers
Earn more from your inventory
A shorter supply path means less value lost between the buyer and the publisher.
Unlock more demand
Connect your inventory to advertisers and agencies looking for broader access to open-web audiences.
Keep control
Maintain visibility into your inventory, transactions, and monetization economics.
Get discovered by agents
As buying becomes increasingly agentic, inventory needs to be machine-discoverable as well as human-discoverable.