Ad Networks

Scale without adding another layer of leakage

Ad networks and fill rates need scale. Publishers need efficient monetization. Advertisers need quality supply. Bridgent connects all three excluding black-box fees.

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10–20%

Lost to every additional SSP in the resale chain

22–46%

Of a campaign's budget consumed by duplicate requests and compounding fees

Intermediary, maximum, with Bridgent

What networks get from Bridgent

Every additional SSP a network stacks in its resale chain takes another 10–20% off the top. When the same inventory gets resold through multiple platforms, duplicate bid requests and compounding fees routinely consume 22–46% of a campaign's budget before it reaches anyone.

Bridgent removes the stacking – never more than one intermediary between us and your publishers, or between us and the advertiser, so your network keeps the margin that used to disappear into someone else's resale layer.

Benefits for networks

Transparent economics

Understand where the money goes through the transaction.

Scale across publishers

Give your publishers access to the broader programmatic ecosystem.

Creative quality control

Protect publisher environments with pre-auction and pre-delivery checks.

Detailed reporting

See performance and transaction economics across your supply.

Your network shouldn't need more layers. It needs better connections.

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One fee.

Both sides see it.