Bridgent DSP
More supply. Less supply-chain waste.
Advertisers have access to more media than ever. But accessing it efficiently can mean multiple platforms, fragmented data, duplicated supply paths, and opaque fees. Bridgent DSP brings demand into one buying environment while keeping the path to supply visible.
One DSP. A much bigger opportunity to buy.
Your audience doesn't live in one channel. Neither should your media plan. Bridgent brings together inventory across environments and formats, so advertisers can build campaigns around the chosen channel and the objective.
Web
Reach audiences across desktop and mobile web inventory with display, native, video, and rich media formats.
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In-App
Reach users inside mobile applications through banner, interstitial, native, video, and rewarded formats.
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CTV
Bring programmatic buying to connected TV with various video format opportunities via streaming and on-demand channels.
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What Bridgent DSP gives media buyers
More inventory is useful only when you can make good decisions about what to buy. Bridgent combines diverse supply with the marketplace of curated audience groups, and machine-learning optimization to help advertisers spend where the opportunity is strongest.
Diverse inventory
Access millions of consumers through ad inventory from hundreds of publishers, app developers, and ad networks.
Smarter optimization
ML-powered bidding evaluates campaign and auction signals in real time to help improve performance and avoid unnecessary spend.
Strong targeting
Build campaigns around geography, language, format, device, OS, audiences, and selected inventory.
Transparent economics
A unified platform fee makes the cost of entering the supply chain visible, rather than burying it across multiple layers.
Better performance
without a bigger media tax
Every DSP has a cost. So does every additional layer between the buyer and the publisher. Bridgent makes its platform economics visible through a unified trading fee.
Instead of making buyers reverse-engineer multiple layers of technology to understand what they're paying for, we put the platform fee on the same side of the transaction as the media spend.
One platform.
One disclosed fee.
One source of truth.
From first bid to final result.
Bridgent gives media buyers the tools to manage the entire campaign cycle.
01
Plan
Define objectives, audiences, formats and buying parameters.
02
Target
Choose the signals and environments that matter.
03
Bid
Let real-time bidding evaluate each impression opportunity against campaign goals and determine the best price.
04
Optimize
Use machine-learning signals and campaign data to adjust buying decisions.
05
Measure
Track campaign performance and understand where the media budget went.
06
Improve
Feed the results back into the next decision.