Connect your DSP
Connect your DSP
to verified supply
Your DSP is only as effective as the inventory it can reach –
and the efficiency of every bid that gets there.
Bridgent connects programmatic platforms to diverse, quality-controlled Open Web inventory while keeping the path between bid request and bid response efficient.
Diverse opportunities. One efficient connection.
Connect your DSP to a broad programmatic ecosystem across:
Display
Video
CTV & OTT
Native
Audio
Access inventory from publishers, app developers, and ad networks through one integration, without building and maintaining separate connections to each source.
Don't lose audiences on the way to the auction
Every unnecessary millisecond, throttled bid request, or missed bid response can mean losing an opportunity to reach a valuable audience.
Bridgent is built around efficient infrastructure and latency control to keep the path between supply and your bidding technology as short and reliable as possible.
More bid opportunities.
Fewer infrastructure bottlenecks.
Better access to valuable impression opportunities.
Built to maximize inventory value
The goal isn't to send your DSP more bid requests.
It's to send better opportunities.
Bridgent's ML-powered optimization is designed to improve auction efficiency and help maximize the value of eligible impression opportunities, supporting record-high RPMs across the supply we make available to your DSP.
Know the worth
of each connection
Your DSP needs to know what it is paying to access supply.
Bridgent uses a unified, disclosed trading fee, giving buyers a clear view of the platform cost instead of adding an opaque layer to the transaction.
The result is a more predictable and transparent path from your bid to the publisher's inventory.
Our transparency and feesBenefits for demand-side platforms
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Verified supply
Access diverse inventory across all formats and environments.
Efficient bidding
Efficient infrastructure and latency control help reduce lost impression opportunities.
ML-powered optimization
In-house ML modules evaluate supply and auction signals to improve buying efficiency.
Transparent economics
One disclosed trading fee makes the cost of accessing supply easier to understand.
One integration.
A broader supply ecosystem.
Connect your DSP once and gain access to a growing range of programmatic inventory without managing individual publisher integrations or multiple resellers.
Bridgent handles the supply-side complexity, so your team can stay focused on what your DSP does best: evaluating opportunities, bidding intelligently, and delivering campaign performance.
