Google MCM
Grow your
Google Ad Manager
revenue with Bridgent
A dedicated MCM relationship designed to help publishers improve monetization while keeping transparency and control at the center. Bridgent gives small and mid-market publishers access to Google Ad Exchange demand, Open Bidding, and the PMP ecosystem without requiring a direct relationship with Google.
Apply for access
What MCM adds to your existing stack
Real-time competition from Google Ad Exchange, a dozen Open Bidding partners, DV360 direct deals, and our own exclusive demand – all bidding in one unified auction instead of navigating across multiple platforms. Eligibility for Programmatic Guaranteed and Preferred Deals, which typically carry meaningfully higher CPMs than open auction.
Two ways to connect
Link your own Google Ad Manager
Run on our Google Ad Manager
Best for
Publishers with an existing GAM setup
Publishers who want it fully managed
Control
Full control of floors, formats, deals on your side
Bridgent Team handles ad units setup and floors tuning
Payment
Direct Net-30 from Google
Consolidated through Bridgent
Setup
None required beyond GAM linking
No GAM needed on your side
Your benefits
Full control
You set floors, pick formats, and approve every deal – we optimize the auction, not your inventory.
Transparent revenue share
Agreed in writing before go-live. As your earnings grow, our share shrinks.
Uninterrupted access
Your GAM stays yours. Change the setup whenever you want.
Source-level reporting
Every dollar traced to the demand source that paid it – live, not a monthly average.